Bilberry Products

Bilberry, a fruit related to the blueberry, supplies potent antioxidants that supports anti-aging efforts.** It also promotes eye health and other functions such as:**

• Optimizing night vision.**
• Promoting healthy circulation.**
• Supporting digestive comfort.**

What is Bilberry?

Botanically known as Vaccinium myrtillus, bilberry is a fruit related to the blueberry that primarily grows in Europe on wild shrubs. Long used in European cuisines (pies and jams, notably) and wellness traditions, the berry is rich in natural antioxidant bioflavonoids called anthocyanins. These polyphenols help to counter the effects of damaging oxidative stress in the body.**

Studies have found that the anthocyanins in bilberry optimize healthy eyesight and deliver unique night vision-boosting benefits. Research further shows that the berry supports ideal digestion by modulating inflammation in the GI tract. It also optimizes healthy circulation and microcirculation throughout the body, and has been studied for its ability to help those with ongoing poor circulation to the legs and extremities.**

Bilberry is perhaps most famous for promoting eye health, especially given its historical role in World War II. Bilberry jam was a staple among British fighter pilots, who swore that it helped improve their night vision during missions. Modern research has validated this benefit, along with additional benefits for eye health. Bilberry optimizes dark adaptation, minimizes eyestrain, and protects the eye’s photoreceptors (rods and cones) from the damaging effects of free radicals.**

Bilberry Supplements

Supplement products are derived from the shrub's blueberry-like fruit, which are more fragile and difficult to cultivate than their common berry cousins. In addition to their relative rarity, fresh bilberries also do not keep for long after picking, making supplements a more convenient form of intake. Supplements are often standardized to 25% anthocyanidin, which is the berry’s most active constituent.**

Bilberry Directions for Use

Consult with your health care provider before beginning any routine nutritional supplementation. While no regular dosage has been established, experts often suggest in the range of 100 mg per day.**